The most common error people make when thinking about entering China ecommerce is assuming that Tmall stands alone. It doesn’t. Tmall is a status symbol in something much larger…a place where 670 million people begin and end their journey to buy nearly everything under the sun. That place is TaoBao. TaoBao has 80 million active store fronts and is a unique and all encompassing experience. It is C2C, B2C, M2C, DTC, B2B, B2B2C, M2B, M2B2C, M2B2C.