CASE STUDY 1: "10 to 100"
Brand B (Headphones Brand)
We helped Brand B grow from 10 to 100
The optimization for Brand B flagship started since April. The store saw significant growth after the optimization. We conducted SEO, traffic & ad optimization, events and customer service optimization etc. to optimize store performance.
Through media & screen real estate optimization
Drove traffic growth using paid traffic (e.g. Zuanshizhanwei (ZSZW), Zhitongche (ZTC), Juhuasuan, Taobaoke ) to help build the awareness
2 rabbits at once:
Brand control + Brand share
The flagship store grabbed sales from the competitors. Reseller sales for Brand B kept stable while product prices increased as a whole.
The flagship store’s share of brand increased from 14% to 42%, and brand share on T-mall increased from 7% to12%.
CASE STUDY 2: "0 to 10"
Brand D (Craft Beer Brand)
We helped a craft beer brand grow from 0-10
Brand D flagship was launched in Mar 2019. The store saw significant growth since launch, and is doing millions RMB in monthly sales today.
Brand D got into Top 10 on its first 618 Carnival & Singles Day
Among its foreign counterparts, Brand D was ranked Top 5.
By dominating all the screen real estate
We drove traffic growth using paid traffic, in the right areas at the right times and acquired the top positions on both PC and mobile
Securing marketing opportunities with Tmall
We leverage the relationship with Alibaba’s marketing department to gain extra exposure, grow brand equity and increase sales
And actively engaging off-platform resources
Douyin activation, Tao Bao Ke affiliate marketing, offline events, WeChat marketing, KOL content seeding, video posting across different social platforms
... Like Austin Li, who did this despite the pandemic!
In March and May 2020, we collaborated with Austin Li, one of China's top livestreaming KOLs. All units were SOLD OUT in one minute, achieving sales higher than last year's 618 and Singles Day combined. Livestreaming viewers have much higher propensity to spend during the show than major events like Singles Day.
OUR KEY ACTIVITIES INCLUDE...
MARKET ENTRY CONSULTING
STORE SET-UP & OPERATIONS
Regular strategic & tactical planning with platform category managers
Overall sales estimation and detailed breakdown
Optimization insights into planning (SEO, SEM, relevant tools/data)
Assist in product selection & inventory planning
Event planning and execution
Logistics management & communications
Customer service & CRM
Monthly management (budget, targeting set up + monitoring), KOLs research, negotiation, coordination
Regular in-store live streaming led by professional anchors
Livestream Promotion with multiple KOLs
KOL/KOC content seeding & short video marketing (Omni-channel)
Cross-platform media buying
Go to Market Strategy
Let's Get This Straight... China's NEVER Easy.
We try to be very honest and transparent about China. Here's what to expect before you dip your toes in the water...