OUR WORK - Kung Fu Data | The Leading Voice in China Ecommerce

CASE STUDY 1: "10 to 100"
Brand B (Headphones Brand)
We helped Brand B grow from 10 to 100
The optimization for Brand B flagship started since April. The store saw significant growth after the optimization. We conducted SEO, traffic & ad optimization, events and customer service optimization etc. to optimize store performance.
Through media & screen real estate optimization
Drove traffic growth using paid traffic (e.g. Zuanshizhanwei (ZSZW), Zhitongche (ZTC), Juhuasuan, Taobaoke ) to help build the awareness
...and building high value products
BEFORE: Brand B Flagship was facing fierce price competition against the resellers while the resellers were also competing against each other

AFTER: We built a 2X-priced product, which had zero sales and only a few traffic at debut. Through continuous optimization and rigorous testing, it became the best seller in the store and of the brand.
...which significantly improved flagship store sales
Performance in June saw significant improvement of sales in the middle value and high value products range.

Brand flagship stores could not only control the resale pricing, but also can be a stage to promote new higher value products and brand awareness.
2 rabbits at once:
Brand control + Brand share
The flagship store grabbed sales from the competitors. Reseller sales for Brand B kept stable while product prices increased as a whole.

The flagship store’s share of brand increased from 14% to 42%, and brand share on T-mall increased from 7% to12%.
CASE STUDY 2: "0 to 10"
Brand D (Craft Beer Brand)
We helped a craft beer brand grow from 0-10
Brand D flagship was launched in Mar 2019. The store saw significant growth since launch, and is doing millions RMB in monthly sales today.
Brand D got into Top 10 on its first 618 Carnival & Singles Day
Among its foreign counterparts, Brand D was ranked Top 5.
By dominating all the screen real estate
We drove traffic growth using paid traffic, in the right areas at the right times and acquired the top positions on both PC and mobile
Securing marketing opportunities with Tmall
We leverage the relationship with Alibaba’s marketing department to gain extra exposure, grow brand equity and increase sales
And actively engaging off-platform resources
Douyin activation, Tao Bao Ke affiliate marketing, offline events, WeChat marketing, KOL content seeding, video posting across different social platforms
... Like Austin Li, who did this despite the pandemic!
In March and May 2020, we collaborated with Austin Li, one of China's top livestreaming KOLs. All units were SOLD OUT in one minute, achieving sales higher than last year's 618 and Singles Day combined. Livestreaming viewers have much higher propensity to spend during the show than major events like Singles Day.
OUR KEY ACTIVITIES INCLUDE...
MARKET ENTRY CONSULTING
Category analysis, top brands/products/ sellers analysis
Competitor performance analysis, product range, marketing approach
Sales channel analysis
Market sizing projections
Tmall flagship store performance audit with recommendations and implementation roadmap
STORE SET-UP & OPERATIONS
Regular strategic & tactical planning with platform category managers
Overall sales estimation and detailed breakdown
Optimization insights into planning (SEO, SEM, relevant tools/data)
Assist in product selection & inventory planning
Event planning and execution
Logistics management & communications
Customer service & CRM
MEDIA OPTIMIZATION
Daily testing & analysis of media investment
Identify opportunities for optimization (name/keywords, design/creatives, copywriting, pricing/offers/bundles, etc.)
Make optimization plans, execute, test results
CPC & CPM planning, budgeting, proposal, and buying
DESIGN OPTIMIZATION
CPC & CPM image modifications (CTR optimization)
A/B testing
Store landing page design, banner & event page design & optimization
Product page design & modifications (Conversion optimization)
Product positioning & creative concept development, Promotion & offer development
ACCELERATED MARKETING
Monthly management (budget, targeting set up + monitoring), KOLs research, negotiation, coordination
Regular in-store live streaming led by professional anchors
Livestream Promotion with multiple KOLs
KOL/KOC content seeding & short video marketing (Omni-channel)
Cross-platform media buying
Fan building

RESULTS DELIVERY
Regular reporting: Weekly reports, monthly performance reports, cashflow reports
Special reports: Event/campaign reports i.e. 618 Shopping Festival Performance Report, Singles Day Report etc.
Data analysis: Support product sales planning based on store data to assist the brand increase order accuracy
SEAMLESS FROM MARKET ENTRY TO STORE OPERATIONS

1
Prepare
Market Analysis
Brand Analysis
Competitor Analysis
Go to Market Strategy
‒Tmall
‒JD
‒WeChat
‒Daigou
‒Others..
Platform Selection/Approval
RFP Process
Brand Planning
2
Launch
Platform Relationship Management
Document Preparation
Store Application
Store Setup & Design
Merchandising
Sales & Inventory Planning
Logistics Setup
Testing
C/S Training
Launch Planning
Store Launch
3
Optimize
Daily Operations
Traffic Acquisition
Design & Media Optimization (SEO/SEM, A/B Testing)
C/S Conversion Rate Optimization
Merchandise Planning
In-platform Content Marketing & Brand Awareness Building
Affiliate Marketing (TaoBaoKe)
In-platform Events, KOL Seeding, Livestreaming and Live Shopping
Data Analysis & Reporting
Let's Get This Straight... China's NEVER Easy.
We try to be very honest and transparent about China. Here's what to expect before you dip your toes in the water...
CHINA REALITY

CASE STUDY 1: "10 to 100"

Brand B (Headphones Brand)

We helped Brand B grow from 10 to 100

The optimization for Brand B flagship started since April. The store saw significant growth after the optimization. We conducted SEO, traffic & ad optimization, events and customer service optimization etc. to optimize store performance.

Through media & screen real estate optimization

Drove traffic growth using paid traffic (e.g. Zuanshizhanwei (ZSZW), Zhitongche (ZTC), Juhuasuan, Taobaoke ) to help build the awareness

...and building high value products

...which significantly improved flagship store sales

Performance in June saw significant improvement of sales in the middle value and high value products range.

Brand flagship stores could not only control the resale pricing, but also can be a stage to promote new higher value products and brand awareness.

2 rabbits at once:
Brand control + Brand share

The flagship store grabbed sales from the competitors. Reseller sales for Brand B kept stable while product prices increased as a whole.

The flagship store’s share of brand increased from 14% to 42%, and brand share on T-mall increased from 7% to12%.

CASE STUDY 2: "0 to 10"

Brand D (Craft Beer Brand)

We helped a craft beer brand grow from 0-10

Brand D flagship was launched in Mar 2019. The store saw significant growth since launch, and is doing millions RMB in monthly sales today.

Brand D got into Top 10 on its first 618 Carnival & Singles Day

Among its foreign counterparts, Brand D was ranked Top 5.

By dominating all the screen real estate

We drove traffic growth using paid traffic, in the right areas at the right times and acquired the top positions on both PC and mobile

Securing marketing opportunities with Tmall

We leverage the relationship with Alibaba’s marketing department to gain extra exposure, grow brand equity and increase sales

And actively engaging off-platform resources

Douyin activation, Tao Bao Ke affiliate marketing, offline events, WeChat marketing, KOL content seeding, video posting across different social platforms

... Like Austin Li, who did this despite the pandemic!

OUR KEY ACTIVITIES INCLUDE...

MARKET ENTRY CONSULTING

STORE SET-UP & OPERATIONS

MEDIA OPTIMIZATION

DESIGN OPTIMIZATION

ACCELERATED MARKETING

RESULTS DELIVERY

SEAMLESS FROM MARKET ENTRY TO STORE OPERATIONS

Prepare

Launch

Optimize

Let's Get This Straight... China's NEVER Easy.
We try to be very honest and transparent about China. Here's what to expect before you dip your toes in the water...

CASE STUDY 1: "10 to 100"

Brand B (Headphones Brand)

We helped Brand B grow from 10 to 100

The optimization for Brand B flagship started since April. The store saw significant growth after the optimization. We conducted SEO, traffic & ad optimization, events and customer service optimization etc. to optimize store performance.

Through media & screen real estate optimization

Drove traffic growth using paid traffic (e.g. Zuanshizhanwei (ZSZW), Zhitongche (ZTC), Juhuasuan, Taobaoke ) to help build the awareness

...and building high value products

...which significantly improved flagship store sales

Performance in June saw significant improvement of sales in the middle value and high value products range. Brand flagship stores could not only control the resale pricing, but also can be a stage to promote new higher value products and brand awareness.

2 rabbits at once: Brand control + Brand share

The flagship store grabbed sales from the competitors. Reseller sales for Brand B kept stable while product prices increased as a whole. The flagship store’s share of brand increased from 14% to 42%, and brand share on T-mall increased from 7% to12%.

CASE STUDY 2: "0 to 10"

Brand D (Craft Beer Brand)

We helped a craft beer brand grow from 0-10

Brand D flagship was launched in Mar 2019. The store saw significant growth since launch, and is doing millions RMB in monthly sales today.

Brand D got into Top 10 on its first 618 Carnival & Singles Day

Among its foreign counterparts, Brand D was ranked Top 5.

By dominating all the screen real estate

We drove traffic growth using paid traffic, in the right areas at the right times and acquired the top positions on both PC and mobile

Securing marketing opportunities with Tmall

We leverage the relationship with Alibaba’s marketing department to gain extra exposure, grow brand equity and increase sales

And actively engaging off-platform resources

Douyin activation, Tao Bao Ke affiliate marketing, offline events, WeChat marketing, KOL content seeding, video posting across different social platforms

... Like Austin Li, who did this despite the pandemic!

OUR KEY ACTIVITIES INCLUDE...

MARKET ENTRY CONSULTING

STORE SET-UP & OPERATIONS

MEDIA OPTIMIZATION

DESIGN OPTIMIZATION

ACCELERATED MARKETING

RESULTS DELIVERY

SEAMLESS FROM MARKET ENTRY TO STORE OPERATIONS

Prepare

Launch

Optimize

Let's Get This Straight... China's NEVER Easy.We try to be very honest and transparent about China. Here's what to expect before you dip your toes in the water...

Performance in June saw significant improvement of sales in the middle value and high value products range.

Brand flagship stores could not only control the resale pricing, but also can be a stage to promote new higher value products and brand awareness.

2 rabbits at once:
Brand control + Brand share

The flagship store grabbed sales from the competitors. Reseller sales for Brand B kept stable while product prices increased as a whole.

The flagship store’s share of brand increased from 14% to 42%, and brand share on T-mall increased from 7% to12%.

Let's Get This Straight... China's NEVER Easy.
We try to be very honest and transparent about China. Here's what to expect before you dip your toes in the water...