Historically, Chinese New Year is a slow season for brands due to a nation-wide factory and logistics shut down.
While China is known for its 24/7 culture, Chinese New Year has always been the EXCEPTION, when business stopped and everyone returned home to their families for rest and relaxation.
This year, however, multiple express companies have recently announced that they will NOT be suspending operations during the CNY holiday.
With logistics companies at the ready, will consumers be shopping more during CNY this year?
What do you think?