HALF of all marketers in China plan to increase online media spending (and here’s where those dollars will be going…)
What are the top priorities for marketers in China?
Overwhelmingly, live streaming and short video are top of mind (and budget.) More than 50% of marketers are most concerned with live streaming and short video.
Compared with other online media marketing methods, live broadcasts and short videos tend to have higher information density. They’re real-time and interactive, which makes them perfect for creating a fun and engaging environment for consumers (and ultimately, hopefully translating that engagement into sales.)
Check out the infographic below for more intel on the top priorities for China marketers.
Where do you expect to see the most growth in the coming year?