
This Nightmare for Brands is a MUST for Sales in China
This morning my team was reviewing recent performance data from our store portfolio.
The big standout was that up to 40% of ALL orders were completed with human help. No chatbots or other shortcuts.
It didn’t matter if the store was selling something cheap or consumable. These buyers demanded real personal #service.
It didn’t matter if the store was selling something cheap or consumable. These buyers demanded real personal #service.
Whether it’s a #discount or a free gift, they EXPECT some kind of benefit at the time of sale (and they’re not afraid to ask for it.)
They are looking for assurances that your product is authentic and that you’re going to deliver #value that they can’t get elsewhere.
They are expecting a conversation, not just a stock response.
In #China, brands MUST understand that shoppers expect a white glove experience…a personal concierge for everything they buy.
For #Western brands that aren’t used to this level of service, it’s a nightmare. But for those willing to rise to the challenge, the reward can be unmatched.