There’s one key to success in China that is so simple, yet so often overlooked. Sure it takes a little bit of time and effort, but the payoff is well worth it…
Understanding the path to purchase.
How do buyers make decisions? When and where do they find out about your product? What influences them to buy? Are you sending them the right signals to move the process along?
Understanding their journey from start to finish is the key to secret to growth in the China market.
And it’s not as daunting as you think.
We do this for every brand we run.
It certainly isn’t the most fun way to spend your time or your team’s…
…but isn’t 250% growth worth it?