A real life Cinderella story (and proof that success IS possible in China.)
ITIB, a local brand beat UNIQLO and ranked #1 in the women's wear category during Singles Day. BUT, what makes this even more amazing, is that ITIb didn't even EXIST 18 months ago.
How is that even possible?
The brand employed three key strategies that helped rocked them to the top in only a year and a half.
#1 - A "platform" rather than a "brand"
Being exposed is one of the biggest agonies of many independent designers. ITIb specializes in the "collection" of designer brands. Not only the aggregation of different designer styles, but also the fans of these independent designers. It has cooperated with 100+ well-known designers so far.
#2 - Cheaper & faster & guaranteed quality
Speed and mass production make ITIb less expensive compared to most independent designer brands. There will be even greater discounts in the live broadcast room. ITIb's main goal is to have more people know and recognize Chinese designer brands.
#3 - Long term strategic cooperation with Viya
The beginning of the cooperation between ITIb and Viya goes back to October 2020. ITIb and Viya jointly held their first fashion show in Shanghai Fashion Week and announced their "debut." At the scene, Viya also revealed her personal brand VIYANIYA co-branded with ITIb.
Success IS possible in China for those willing to think strategically and who aren't afraid to challenge the "way it's always been done."
Chime in with your China success story.