I’ve met with brands big and small, and no matter the size… they just don't like the economics of China.
In reality, China is the opposite. You put your card in and you don't even know if you're going to get it back.
There’s a complete disconnect between brand’s expectations and the reality of doing business here.
It's always tough. And it can take a long time.
Like boiling water. For what seems like forever, it just sits there with nothing happening. Then you see some bubbles… and the next thing you know it’s boiling over.
It’s the perfect analogy for how success happens in China.