China is vastly different from any other major market. How to navigate the local “quirks” has been a sticking point for many foreign brands hoping to make it here.
One of the major differences is the impact that shopping festivals have on China ecommerce. They can literally make or break a brand.
Inside you’ll find information on:
The ecommerce landscape in China
Local festivals in China… including a cultural calendar
Process and strategy… including festival timelines