"Imagine this scene: A courier arrives laden down with shopping bags, but instead of taking in the goods, the receiver asks the courier to wait around as they try on the items. Afterward, the garments that don’t fit simply get handed back as returns. This scenario is common enough across China (and other countries, too) but is a costly concept for brands to accommodate."
I recently had the pleasure of discussing these "Bracketers" with Gemma A. Williams of Jing Daily. "Bracketers" are notorious for ordering larger amounts more frequently and sending back what they don’t want. While they can be a brand’s most loyal clients outside China, in China, they may ‘bounce’ to the next best deal.
Brands in China are struggling to stay afloat amidst rising returns due to sizing issues.
How often do you return items you purchase online? Time to out yourselves, "Bracketers." :)