The Hottest Consumer Group in China's Enormous Beauty Industry - Full Report
. Here are a few highlights:
· On 11.11 in 2020, Chinese men's consumption of cosmetics and skin care products increased significantly. Imports for men’s make-up products have increased by 30 times YoY, and skin care products have increased by 30%.
· Men born after the 2000s are showing high demand for liquid foundation and eyeliners. The top three cities with highest demands are concentrated in the Guangdong region.
· On 38 Women’s Day Festival (2021), CTR for the keyword "men's skin care" reached 96.23% on Taobao, and the ratio of stores with men's skin care products reached 84.8% in the beauty category.