It’s a long game. You’ll need time, resources & patience. BUT, for those willing to go the distance the investment is well worth it.
Hear me out…
Hiring a good #PR seeding agency that is connected to trade media is a game changer. If done properly, their work can take you from a “nobody” who’s selling, to a credible industry leader that businesses are SEEKING OUT.
Don’t believe me? Recently I was talking to a brand that sells medical supplies. They were hoping to win a large upcoming bid. Their PR agency ATTACKED.
They launched campaigns in trade media, government and non-government publications, etc. so that by the time the RFP was issued the buyers were reaching out to them directly asking for samples. All because they saw their name in the press.
And this isn’t an isolated case. I’ve seen it work in every category I've operated on a long-term basis. You can’t afford to ignore it.