While I often caution that overnight success in China shouldn’t be expected, it is definitely possible. During this year’s 618 shopping festival… brands that didn’t exist 3 short years ago fought their way to the top and became category leaders.
And this didn’t happen once or twice…. 459 new brands achieved #1 positions within their categories during the shopping festival.
Check out the infographic below to see how the chances for new brands to achieve success have grown over the years.
What's your experience? Is success becoming more or less difficult to come by in China?