In China, relationships are key. Your reputation can make or break you.
While this is true to a degree in all markets, it’s even more important in China. With the absence of Google, people often rely on social networks to find new products.
And there are no shortage of content based social ecommerce platforms willing to fill this need.
In Guoji.Pro’s latest Chinese language report, Content Based Social Ecommerce Industry Report - 1H2021, they detail:
-The development of content-based social e-commerce platforms such as Weibo, WeChat, Xiaohongshu, Douyin, Kuaishou, and Bili Bili.
-KOL characteristics on each platform
-Ecommerce strategies on different platforms
-Case studies such as: Usmile, Timke, and Hanshu