China has long been a minefield for international beauty brands. While the market is growing FAST (9% YOY!), China’s broad requirement for animal testing has been a barrier for many international brands that pride themselves on a cruelty free approach.
Although there have long been creative workarounds like cross border ecommerce, many brands decided to wait to enter the Chinese market in hopes that regulations would change.
As Mark Schaub and his colleagues of King & Wood Mallesons detail in their latest report these brands may be in luck. With the promulgation of Administrative Provisions of Cosmetics Registration and Filing Documents (the “Provisions”) — the regulations for animal testing in China have changed … kind of.
Want to find out what’s changing (and what it means for YOU)?