Pinduoduo launches “Duo Duo Wallet” to lock-in its 7 million users… is this the next Alipay or WeChat Pay?
What’s their objective?
It’s simple… a built in wallet feature allows them to combine “traffic” and “payment” in an attempt to control the entire purchase journey of their customers and lock in their loyalty to the platform.
But, what are people saying about it?
Don’t count it out yet though…
According to PDD, users will be able to get random discounts or cashback, up to 100 RMB, and other exclusive benefits by using Duo Duo Wallet.