The brand “FITURE” just had a major success.
Founded in March 2019, the company has completed four financings, totaling 391 million USD (approx 2.5B RMB.) FITURE launched their flagship store on Tmall in October of 2020.
Their star product is a “fitness mirror.” When users open the fitness app, a coach appears on the mirror. Users can follow the coach to learn various fitness routines.
On June 14th, one of China’s leading live streamers, Viya, introduced FITURE’s smart fitness mirror during her live broadcast for a discounted price of 3199 RMB. A total of 1489 units were sold during the live session that night, and single day sales exceeded 3000 units.
So… what is the key to their success? Can it be duplicated?
Check out the infographic below to find out HOW this two year old company achieved 10M RMB in sales in less than 24 hours.