The largest beauty market in the world is SATURATED with brands targeting Gen Z and millennial females of all kinds.
Simply put, this is classic Tier 1 bias.
How will they see you in a river of endless choices?
Instead, I would look at men’s beauty. This is a space that few people take seriously. But the numbers are superb.
And within the market there's variety... check out the chart below to see what each demographic's top product picks are.
I don’t know about you, but when I launch something, I like to have a lot of runway.