“Men’s Beauty” is NOT an oxymoron in China
If I was entering China’s #beauty industry, I’d take a #contrarian approach.
The largest beauty #market in the world is SATURATED with brands targeting #GenZ and #millennial females of all kinds.
Simply put, this is classic Tier 1 bias.
I wouldn’t target #Chinese women (not because they aren’t an amazing and powerful force,) but because there is SO MUCH #competition for their #attention.
How will they see you in a river of endless #choices?
Instead, I would look at #men’s beauty. This is a space that few people take seriously. But the numbers are superb.
I don’t know about you, but when I #launch something, I like to have a lot of runway.
Anyone agree?