In China ecommerce, THIS can make or break you...
Customer reviews and KOL (influencer) endorsements are seen as social proof that your product is worth buying and can SIGNIFICANTLY improve your conversion rate if utilized properly.
In China’s online marketplaces, it is often THE deciding factor for most consumers. Reviews are even featured at the TOP of the product details section.
We decided to put this theory to the test with one of our clients in the highly “commoditized” educational toys space.
Conversion on SKUs with embedded social proof (positive reviews and KOL endorsements) increase by a factor of 4.53X.
That’s a 453% improvement!
(Oh…and that TEST was conducted in APRIL 2020. The improvement is permanent so far.)