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If you’ve ever tried to get specific answers from Tmall, you probably remember pulling your hair out in the process.
If you’ve ever tried to get specific answers from Tmall, you probably remember pulling your hair out in the process.
#Communication is an absolute mess.
Tmall’s API documentation seems great on the surface, but there’s a tough approval process basically barring most people from gaining access. If you do get #access, you realize much of the documentation is outdated.
Planning events involves working with a lot of platform #regulations. The newest & best event notices often don’t even show up in Tmall’s backend dashboard.
Most important communications between #Tmall & merchants take place in chat groups on DingTalk, Alibaba’s own messenger.
There’s an insider’s #chat group for just about everything… and each has a Tmall representative running the group.
The key is that you need to be an #insider to gain access to the information & the people.
BUT… the real mystery is that things work just fine.
A lot of things happen last minute, especially in event planning. When communication is kept informal and instantaneous through chat groups, both platforms & operators jump to action quickly with very little lead time.
While there is definitely room for #improvement, perhaps this style of communication is a necessity in such a fast moving and dynamic environment.
What do you think?