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If you're entering Tmall... prepared for rejection

If you’re entering China and hoping to sell on Tmall…be prepared for #rejection

Almost all of our clients get #rejected on the first pass (usually for discrepant documents, or another "easy" fix.)
However, our experience is that you CAN get fast tracked and #approved by doing these things:
1. Tell your story in a way that makes sense…for CHINA.
That means you focus on why Tmall and #Chinese consumers are a great match. If you don’t have local roots, prove that you have relevant #global traction that fits into their strategy.
2. Show your #investment in the project
If you are a zero, you have no choice but to show them the money. They want to see a detailed #sales plan by month, usually over a 3 year period. If you are in it for the short term or expect Tmall to be a magic ATM machine, you will be tossed out.
3. Have a REAL #brand they can see
They need to be able to look you up. Starting with China. If you aren’t there, they look to see where you are & how you fit into a larger category development #strategy. 5 years ago it was supplements, then mom & baby, then pet food, then beauty and luxury and so on.
…The rest is icing
#China #Tmall #Taobao #Alibaba #MarketEntry #ChinaBusiness #Ecommerce #InternationalBusiness #Entrepreneur #FirstImpression

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