1. Tell your story in a way that makes sense…for CHINA.
If you are a zero, you have no choice but to show them the money. They want to see a detailed #sales plan by month, usually over a 3 year period. If you are in it for the short term or expect Tmall to be a magic ATM machine, you will be tossed out.
They need to be able to look you up. Starting with China. If you aren’t there, they look to see where you are & how you fit into a larger category development #strategy. 5 years ago it was supplements, then mom & baby, then pet food, then beauty and luxury and so on.
…The rest is icing