If you're entering Tmall... prepared for rejection

Almost all of our clients get #rejected on the first pass (usually for discrepant documents, or another "easy" fix.)

However, our experience is that you CAN get fast tracked and #approved by doing these things:

1. Tell your story in a way that makes sense…for CHINA.

That means you focus on why Tmall and #Chinese consumers are a great match. If you don’t have local roots, prove that you have relevant #global traction that fits into their strategy.

2. Show your #investment in the project

If you are a zero, you have no choice but to show them the money. They want to see a detailed #sales plan by month, usually over a 3 year period. If you are in it for the short term or expect Tmall to be a magic ATM machine, you will be tossed out.

3. Have a REAL #brand they can see

They need to be able to look you up. Starting with China. If you aren’t there, they look to see where you are & how you fit into a larger category development #strategy. 5 years ago it was supplements, then mom & baby, then pet food, then beauty and luxury and so on.

…The rest is icing

#China #Tmall #Taobao #Alibaba #MarketEntry #ChinaBusiness #Ecommerce #InternationalBusiness #Entrepreneur #FirstImpression