I'm breaking my own rule...
Something #rare and inspiring this morning… a true zero-to-one #activation inside Alibaba Group’s ecosystem.
While I’m not a fan of sharing #unicorn stories (as they set the wrong #expectation) once in a “blue moon” it is SOOOO NICE to see a foreign brand have an #overnight success.
From monthly #amplification with China’s top live streamer and other #KOLs to enhanced visibility with platform events and recommendation engines, the efforts paid off handsomely.
Truly a job well done.