Chinese consumers are so tied to their technology, and the opinion of their peers, that you can’t make it in China anymore without a rock-solid social media marketing strategy.
Done well, properly managed social media can build trust with consumers, create interest, and fuel growth.
Done poorly, you may as well be throwing your budget in the garbage.
Colorkey, a Chinese cosmetics company, is an example of social done RIGHT.
Where did they post? What did they cover in their content? Did their posting frequency vary across platforms?
Check out the infographic for ALL of the information on their genius social media marketing strategy.
Have you fallen for any social media campaigns recently? Chime in below.