A Chinese health food brand ran its own promotional livestream in late March. It hit 990% growth in revenue vs last year. Average order sizes grew by 199.8%!
How did they achieve such results in a regular month? Without any platform support?
They made up their own event. They called it their Super Livestream Day where they offered major discounts.
They didn't have a viral campaign nor an outrageous budget. They just built a sound marketing funnel for this event of their own:
- Gaining impressions without overspending
- Strong focus on ranking
- Segmenting audience down
- Setting up trip wires
- Working with the right KOLs
- Direct conversations with consumers
- Maximizing order value on repeat customers
Check out the infographic to find out how they did it (and learn how you can replicate their success.)