Return to site
Return to site

How a Little Known Beauty Brand Built a Million Dollar Business in LESS THAN A YEAR in China

I love good news.
While I’m always the first to caution foreign brands against “get rich quick” ideas about China every now and then a new product or brand manages to hit the bullseye.
When this happens, it's always worth taking a closer look to see what we can learn from their success.
SweetyCube is a beauty product made from collagen. Upon launching in China, the brand used RED as its main marketing platform.
In less than 12 months, its Tmall flagship store achieved more than $1M in GMV!
The secret behind their success? KOL marketing.
Let me explain…
SweetyCube started by distributing 300+ content pieces on RED. The majority of these posts were KOLs comparing SweetyCube’s collagen cubes to those sold by other brands.
This massive “KOL comparison post” campaign allowed the brand to build trust instantly with consumers.
These posts were then exposed to users who searched for other beauty products, which magnified the traffic the brand received.
The results speak for themselves…
#China #ChinaBusiness #Beauty #InternationalBusiness #Tmall #Ecommerce #ChinaLaunch #RED #Marketing #KOLMarketing

Subscribe
Previous
If you want to sell in China, you need to know THIS about...
Next
Do Chinese consumers prefer “Made in China”?
 Return to site
Cancel
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK