You don’t have to be NEW to win BIG in China.
Founded in 1995, Peacebird Group operated 7 sub-brands spanning womenswear, menswear, childrenswear and home goods, which are distributed across 4500 stores in mainland China (as well as multiple digital channels.)
In 2020, Peacebird’s online sales reached 2.8 BILLION RMB, accounting for approximately 30% of their total revenue. Their two flagship stores average monthly sales of 222 million RMB.
In addition to their impressive sales numbers, they’re also in the top 10 in both the womenswear and menswear categories
HOW? How does a 25 year old traditional brand become an ecommerce darling?
Simple…. They never stop reinventing.
Want to see how they did it? Check out the infographic below to see some of their most popular campaigns.