fNo one is safe. TikTok's parent company, ByteDance, is going after everyone. First it was ecommerce giants, then they launched their own payment service.
Now they're invading new territories: food & travel apps.
Why should Meituan be worried when they're really known for deliveries?
It's because the majority of their operating income comes from something else: promoting offline restaurants.
From a restaurant's point of view, marketing through Meituan often means paying out high commissions.
Douyin seems like a sweet deal because they don't take commissions at all. This leaves room for restaurants to pocket higher margins or pass the savings on to 1st time customers. Successful restaurants have seen this help make up 30% of all customers.
Will Douyin cause lasting impact in the way people try new restaurants and hotels?