China does not lend itself to merely “dipping your toes in the water.”
To succeed here, you need to be prepared to commit.
I’ve worked with so many foreign brands who viewed China as an incremental revenue stream. There’s no such thing as incrementality here. To approach it that way is just disrespectful.
The Chinese market is extremely loud and crowded. And it takes a lot to be competitive.
Bear in mind that whatever you’re selling needs to be UNIQUE. If it’s not, you’ll have factories replicating your products almost instantly and selling it for half as much, direct to consumers.
Nobody wants that.
BUT, all of this is not to say that success is unattainable here. For those who are serious, and willing to put in the work... it can pay dividends.
To be competitive, you’ll need to have multiple channels and be engaged in the community at scale. If you’re not prepared to make that type of commitment, then I would consider waiting until you ARE ready to devote the time and resources to make it worth your while.