When foreign brands first think of entering China, they’re often thinking cheap. This is an easy, low budget market to enter… right?
Let me explain… nearly everything in the West is automated, including customer service. Now take that and flip it upside down. Chinese consumers DEMAND live #customerservice. They want their questions answered instantly by a real human. This is the NORM in China.
Doing business here is not for the faint of heart, but when you do it right the pay-off is BEYOND worth it.