China isn't what it used to be.
Adidas and Nike recently got slapped hard in China. Competition is fierce. The days of "easy opportunity" have come to an end.
BUT is it still possible for foreign brands to find success in China?
I may be a bit of a skeptic, so I'm constantly digging into data to find the truth. Here are some stats from this year's 618 shopping festival... you be the judge.
As it turns out... it's not about where you're from... it's about how UNIQUE you are.
Brand strength is KEY. You simply can't survive without it.
What do you think? Are there still opportunities for foreign brands in China?