Chinese consumers can be a fickle bunch. While they’re the smartest consumers I know, their purchasing decisions vary greatly from category to category. Trying to decode their behavior can be much like solving a complex puzzle with a blindfold on.
For example, there are a handful of categories that #chineseconsumers prefer to buy from abroad. For example, infant formula or other children’s consumables, skincare products, etc. They shy away from Chinese products in these categories as a measure of caution due to past scandals.
BUT this is far from true across the board…
For many categories, products that are “made in #China” have the upper hand.
Foreign brands simply can’t move fast enough. Chinese consumers want fresh, new & interesting. They want specific colors & sizing. Trends and preferences change rapidly and you have to move at “China speed” to stay relevant.
China brands are also more attuned to what Chinese consumers want. While many (not all) foreign brands are trying to sell warmed over products that have worked well in other markets, Chinese brands are in a unique position to adapt to changing conditions in real time.