Western brands are often unprepared for the speed of China’s digital ecosystem. They act as if the world revolves around them. Not so...
Warp speed is the norm, not the exception. The pace of decision making needs to harmonize with any specific window of opportunity.
Competition is so intense, the buy-in is always MUCH more expensive the longer you wait.
EVERY. SINGLE. DECISION. ABOUT. CHINA.
That archaic feedback loop caused slowdowns, bottlenecks & missed opportunities for years.
During that time, squatters secured enviable positions on brand trade AND big competitors established a commanding lead in the category.
So when we updated the inputs required to achieve the original sales targets, they were shocked. They had to drop the project!
Bottom line? Do your research & be ready to ACT. Waiting for consensus is a death sentence.