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China's UNSTOPPABLE Luxury Market - Data & Insights

Mainland China is on track to become the world’s largest personal luxury market by 2025, according to a joint report by Tmall Luxury and Bain & Company.
A few highlights from the information packed report:
- While the #globalluxury market declined at an expected rate of 23% in 2020, mainland China’s share of the world luxury goods market nearly doubled in 2020.
- Covid-19 helped online channels increase #luxury sales by about 150% & capture 23% of the market, driven by #beauty & domestic duty-free.
- #Millennials represent more than 70% of Tmall’s luxury fashion & lifestyle market, while Gen Z is the fastest-growing group.
- Hainan’s duty-free sales surged 98% in the first 10 months of 2020, driven by Covid-19 travel restrictions and favorable policy changes.
- Most luxury brands believe that positive domestic growth will continue in 2021 at about a 30% level, with challenges increasing during the second half of the year.

Get the FULL REPORT

PS – I’ll also send you a great Alicast episode where Bain & Co. Senior Partner Bruno Lannes (co-author of #China Luxury Report 2020: New Growth for China's Luxury Goods Market) recaps the 2020 #luxurymarket and expected trends in #luxuryretailing for 2021.

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