China’s Social Media Apps Have One GENIUS Feature In Common…. (And Most Western Apps Haven't Caught On Yet)
While Chinese social media #apps may all target different consumer #demographics, there is one key thing that they have in common…
AND it’s something that #Western social media apps almost NEVER do.
Most of the social media platforms in #China are either directly integrated with #ecommerce marketplaces or have an ecommerce component within them.
I’m not talking about having a “link in bio” to purchase things. Viewers can see and buy products on social media WITHOUT ever switching apps.
It’s not just for the young. It’s not just for #WeChat. It happens everywhere.
Check out the graphic below to see how diverse the demographics are across China’s top social media platforms…