“I didn’t initially see the appeal in these…but after I bought my first toy at the start of the year, I found the box-opening process so exciting. Even if you don’t get the one you want, you’ll later want to buy more. You’re not actually buying a product, you’re buying a surprise.”
2. The market is still at an early stage… Pop Mart leads the way
The industry leader Pop Mart currently only has an 8.5% share of the highly competitive market.
3. White-collar women and Generation Z university students make up the majority of consumers
The core consumers of blind boxes are female white-collar workers and Gen Z college students in first-tier cities.
4. Blind box-related economy is rising, and the men's blind box market is yet to be explored