I’ve met with hundreds of foreign brands doing business in China, and I’ve noticed a trend…
Most foreign brands in China are UNDERSTAFFED. This is particularly true when it comes to business development and marketing.
Sure, they may have someone doing selling, but they often don’t provide them with the resources needed to grow sales. Or they may have someone doing marketing, but the person doesn't really have a budget (or even the skills and the talent) to drive success.
This isn’t only a headache for the employees who are often forced to pick up the slack by working China’s notorious “996” schedule (see the comments for more info on that…) It can actually undermine the success of the entire organization.
China isn’t a “get rich quick” market. Building success here is a long, painful, intense journey that requires not just financial commitment but the human resources needed to support your efforts.
If you’re willing to commit, it’s often well worth it. If you plan on joining the pack of understaffed, overworked, foreign brands trying to use China as an ATM … just stay home.