Given the high #expectations of brands that enter China, the reality of how few brands actually #succeed can be rather sobering.
With a high cost of entry and an extremely #competitive market, I’m always amazed at how LITTLE strategic #planning is done pre-launch.
Sure, brands may pay a naming consultant, talk to agencies or spend a little time checking out #competition…but they’re neglecting what REALLY matters.
For brands, a simple focus on the key #relationships that drive #success can dramatically improve your odds.
If you are #honest and practical, take a moment to answer the following questions:
Does your brand have traction?
Do you have the right #resources?
Is your position defendable?
Can you keep up with China’s intensity?
Can you do it at “China speed”?
Does your brand have traction?
Do you have the right #resources?
Is your position defendable?
Can you keep up with China’s intensity?
Can you do it at “China speed”?
If you answered “no” or “not sure” to ANY of the above, push pause and address the #problem before you move forward.
Understanding the playing field PRIOR to launching your brand is paramount if you want to succeed China.