If you are #honest and practical, take a moment to answer the following questions: Does your brand have traction? Do you have the right #resources? Is your position defendable? Can you keep up with China’s intensity? Can you do it at “China speed”?
If you answered “no” or “not sure” to ANY of the above, push pause and address the #problem before you move forward.
Understanding the playing field PRIOR to launching your brand is paramount if you want to succeed China.