If you're new to China, figuring out where to start can be daunting. The country is massive, complex, and things seem to change at a moment's notice.
Top that with consumers that find and purchase products in a way that's VERY different from most Western marketplaces and you can see why brands are often a bit overwhelmed.
I've been asked countless times for a simple roadmap explaining how digital marketing works in China. Check out our "China Digital Marketing 101" for the basics you need to get started in one easy to understand infographic.
PS - If you'd like to learn more, stay tuned... I'll be shraing a more in-depth guide on China digital marketing in the very near future.