Canada Goose is feeling the wrath of Chinese consumers after their physical flagship store in Shanghai refused to refund a customer.
She tried to return a jacket the same day she bought it because the embroidering of the logo had an extra arc in the sun. The store refused, citing the company's return policy for China: "No refunds."
Netizens quickly pointed out that they have a 30-day return policy for Canada, US and UK. Now Canada Goose is under fire for their double standard.
With all this bad press, Canada Goose decided to refund the customer. But not before sparking a major discussion about brands discriminating against Chinese consumers.
Now LV and Gucci have also become targets as consumers quickly pointed out they have the same difference in return policies across countries.
You're sick of me saying it but here it is again: The Chinese are the smartest consumers on the planet. They'll find any discrepancies you have in your offers. And they have high standards.
Doing business here is not cheap. You need to account for dealing with the returns process. Cutting corners will get you in trouble.
What do you think? Are the companies justified in having different return policies for each country, or is this discrimination?