As a serial entrepreneur, when I see success I take note. Literally…
By studying the success of others and learning from their best practices you can GREATLY improve your own chances of success.
Colorkey is an ultra-trendy makeup brand that’s figured out how to hack the ultra-competitive China beauty market.
In GUOJI.PRO’s Chinese language report they detail HOW they did it. Here are a few key takeaways from the report.
-The brand is positioned as a ‘cool girls’ brand’ for Gen Z consumers. Its products are mostly priced less than 100 RMB, catering to the needs of Gen Z women who love beauty and want to try new things
-In 2018, Colorkey entered Weibo and RED, and expanded brand exposure by spreading brand-related content. In 2019, Colorkey started to roll out an omni-channel layout and has successively entered WeChat, Kuaishou, Douyin and other platforms.
-Colorkey formulates personalized marketing and promotion plans on each platform in a targeted manner, and reaches consumers through texts/graphics, short videos, and other content seeding methods.
-As early as 2019, when many brands were still taking a wait-and-see attitude towards live broadcasts, Colorkey had already entered Austin Li’s live broadcast room, and sold 20,000 lipsticks in 5 minutes.
-During the 2020 epidemic, Colorkey enlarged its proportion of online sales, worked with hundreds of vertical KOLs to shoot short videos, actively engaged in live broadcasts, and firmly grasped Gen Z’s attention through high-frequency user interactions.
Want to know all of their secrets?