While they're being marketed as luxury facial machines, 30% of the "machines" being sold online in China are just toys that do nothing but vibrate and warm up. That's according to a representative of a Guangzhou based facial machines manufacturer.
They look just like what the big brands are selling, but without the dermatological effects. The legitimate products are rather complex medical devices that use radio frequency waves and enable photoelectric therapy at home.
But that can't stop the knockoffs from joining this market. This industry has grown from 2 Billion to 15 Billion RMB (U$334 Million to U$2.3 Billion) just between 2015 and 2019.
Over the years, it has attracted big brands from electronics, cosmetics and even FMCG: Panasonic, Haier, Midea, TCL, Shiseido, P&G, Huawang
At the moment, foreign brands are dominating the category. The top 4 in 2019 were all foreign:
- YA-MAN (Japan)
- Dr. Arrivo (Japan)
- NoTime (France)
- Tripollar (Israel)
With a growing category (and PLENTY of room for improvement,) I think it's only a matter of time before a Chinese brand disrupts the market. What do you think?