There are so many choices for ecommerce platforms in China. I’m asked every day by brands where they should start.
Where will they get the best return on their investment?
And like most things in China... there’s no simple answer.
The best platform for you depends largely on WHAT you’re selling and WHO you’re selling it to.
For example, Tmall / Taobao Marketplace and VIP are the clear leaders in the Apparel & Shoes and Beauty / Personal Care categories while JD.COM and Suning / Guomei lead in the Household Appliances and 3C product categories.