In China’s ultra-competitive marketplace, how consumers interact with your products can make or break you.
On September 4, 2021 Tmall officially announced the upgrade of the following sub-categories to first level categories:
1. Men’s care
3. Pet supplies
4. Designer toys
These four categories have seen huge growth over the past several years and Tmall's changes pave the way for even bigger opportunities for retailers.
Check out the infographic for the “why” behind the changes and what you can expect things to look like structurally after the changes.