Amazed by JD’s 6.18 numbers? Don’t be. They are like a false positive on a COVID test.
> How many sales were at less-than-cost?
> How much GMV will be “returned”?
> How much amplification was used just to prop up the new Hong Kong listing?
We run a stack of stores on JD.
In fact, most of our accounts hit between 50-70% of expectations for June thus far.
That’s really low. Honestly?
I much prefer May. It was a solid month. Strong numbers and consistent portfolio growth.