Amazed by JD’s 6.18 numbers? Don’t be. They are like a false positive on a COVID test.
> How many sales were at less-than-cost?
> How much GMV will be “returned”?
> How much amplification was used just to prop up the new Hong Kong listing?
We run a stack of stores on JD.
If you look at sub category performance, it wasn’t great. I have #clients already complaining about the lackluster performance.
Individual #brands didn’t see much growth. And brand #flagships didn’t perform as expected.
In fact, most of our accounts hit between 50-70% of expectations for June thus far.
That’s really low. Honestly?
I much prefer May. It was a solid month. Strong numbers and consistent portfolio growth.
Events like 6.18 may look good on paper, but they distort otherwise positive signs of China’s #recovery and can only lead to disappointment.