71% of live streamers make under 10K RMB per month. This dog can sell 10M RMB in a single stream.
Her name is "Never." Don't ask why.
But she is Li Jiaqi's dog who's been making millions in her own name. So far she has generated over 30M RMB of revenue during 6-18.
It all started when she took a bite out of the chestnut Li Jiaqi was selling on one of his livestreams. It immediately supercharged his sales.
Soon after that, Perfect Diary reached out for Never to become a brand ambassador for one of their new products. When it was launched on Li Jiaqi's stream, they sold out all 160K units and brought in over 10M RMB (US $1.5M).
Li Jiaqi put Never and his other 4 dogs together can called them Never's family. He even set up a company called "Never's Family Management Company Ltd" plus a dedicated team behind it. They've also been on a reality show.
These dogs are going places.
When it comes to China, I don't think anything can shock me at this point...